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Brand Awareness vs Brand Exposure, What’s the Difference?

Brand Awareness vs Brand Exposure, What’s the Difference?

by Sara Kendrick | Dec 11, 2022 | Content Creation, SEO

In the world of marketing and branding, brand recognition and exposure are vital.The degree in which a brand is known and recognized by customers is known to as brand awareness. Customers who are more aware of the brand are more likely to buy items or services from...
Reasons Why Organic SEO is Better than Paid Ads

Reasons Why Organic SEO is Better than Paid Ads

by Sara Kendrick | Nov 30, 2022 | Content Creation, SEO

As a business owner or marketing professional, you’re always searching for new strategies to increase website traffic and enhance search engine results. One method is search engine optimization (SEO), which is the practice of improving your website to rank...
Why Blog? Would My Business Really Benefit From It?

Why Blog? Would My Business Really Benefit From It?

by Ross Rampias | Aug 11, 2020 | Content Creation, SEO

Short answer. YES! The key to blogging is NEW Content, well-structured content on topics that relate to your brand, business, or products. Don’t just start talking about something that does not relate to what you do. Google and other engines are pretty good at picking...
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