Four Companies. One Digital Presence.
As Elite SEM expanded through the acquisitions of OrionCKB, Email Aptitude, and CPC Strategy, the company needed to bring multiple established websites, content libraries, and digital assets together into a single cohesive experience.
Little Opus helped support that consolidation and the later transition from Elite SEM into the Tinuiti brand. The project involved thousands of web pages, legacy URLs, existing search visibility, and large amounts of content that needed to be preserved, reorganized, and integrated correctly.
The Challenge
Each acquired company had its own website, page structure, content, URLs, and established presence in search engines.
Combining these properties required much more than simply moving content into a new website. Important pages needed to remain accessible, legacy URLs had to point to the correct destinations, and overlapping content needed to be reviewed so the final website felt like one organization rather than several websites combined together.
A poorly managed migration could have created broken links, lost content, unnecessary redirect chains, and disruption to existing organic visibility.
Our Approach
Little Opus focused on preserving the digital value that had already been built while creating a cleaner foundation for the combined company.
We reviewed and consolidated existing content, mapped important legacy URLs to their appropriate new destinations, implemented redirects, and helped organize the new site structure.
Existing and newly created content was also optimized so the website presented a more consistent message across services, capabilities, and the newly unified brand.
When Elite SEM later became Tinuiti, we helped support that next stage of the transition while maintaining the integrity of the work already completed.
Work Performed
- Multi-website consolidation
- Thousands of pages migrated
- Legacy URL mapping
- 301 redirect strategy
- Technical SEO oversight
- Content preservation
- Content optimization
- Site structure organization
- Rebrand transition support
- Migration quality assurance
The Result
The project brought multiple established company websites into a single, cohesive digital presence while protecting the content and URLs that mattered.
Important legacy pages were retained or redirected appropriately, existing information was incorporated into the new website, and old and new content was optimized to work together under the evolving brand.
The result was a stronger digital foundation that supported the transition from Elite SEM and its acquired agencies into Tinuiti, without simply abandoning the history and digital value those companies had already established.
Key Outcomes
Thousands of Pages Consolidated
Large content libraries were brought together into one organized website.
URL Integrity Maintained
Important legacy URLs were mapped and redirected to appropriate destinations.
Valuable Content Preserved
Existing information was retained, reorganized, and optimized where appropriate.
One Unified Brand Experience
Multiple companies and service offerings were brought together under a cohesive digital presence.
Complex Website Migration?
Little Opus helps organizations consolidate, migrate, and restructure large websites while protecting the content, URLs, and SEO foundation they have already built.
Let’s Talk About Your Project.