WordPress to Shopify Migration, Marketing Integrations & Google Tag Manager Optimization
Project Overview
Korrus develops advanced lighting technology and digital experiences. As the company’s website and ecommerce needs evolved, it needed a platform that could support its existing brand experience while providing greater flexibility for future development and marketing.
Little Opus helped migrate Korrus’ established WordPress website to Shopify through a 1:1 recreation, preserving the existing design and important content while adapting the website to the new platform.
The project also included implementing connections across various marketing services and optimizing Google Tag Manager to create a more organized foundation for analytics, tracking, and future marketing activities.
The Challenge
Changing Platforms Without Starting Over
Korrus wanted to move to Shopify without losing the website experience it had already invested in.
The challenge was to recreate the existing WordPress website as closely as possible while adapting its functionality to Shopify. The migration also needed to account for important content, URLs, SEO considerations, and the marketing services connected to the website.
Moving between platforms can introduce broken links, inconsistent tracking, duplicated tags, or changes to the way existing pages are structured. The goal was to minimize unnecessary disruption while creating a stronger technical foundation for the business.
Our Approach
Preserve the Experience. Improve the Foundation.
Little Opus approached the project as a 1:1 website migration, rather than a complete redesign.
We recreated the established website within Shopify, maintaining its visual identity, important content, and overall user experience while adapting the functionality to the new platform.
SEO considerations were incorporated throughout the migration, including preserving relevant page structure and addressing URL changes through appropriate redirects.
We also worked on the website’s marketing infrastructure, implementing connections with the services Korrus used for its marketing activities and optimizing Google Tag Manager to provide a cleaner, more organized tracking setup.
Work Performed
WordPress to Shopify Migration
Recreated the existing WordPress website within Shopify, preserving the established design and content experience while adapting the website to the new platform.
1:1 Design Recreation
Maintained the existing visual identity, page layouts, and important website elements so the transition did not require Korrus to start over with a completely new design.
SEO Migration & URL Preservation
Addressed important SEO considerations during the platform transition, including relevant page structure, content preservation, and appropriate redirects for URLs that changed.
Marketing Service Integrations
Implemented connections between the Shopify website and the marketing services needed to support analytics, advertising, and other marketing activities.
Google Tag Manager Optimization
Reviewed and optimized the Google Tag Manager setup to improve the organization and implementation of tracking and marketing tags.
Shopify Development & Support
Adapted website functionality to Shopify and provided ongoing development support for updates, troubleshooting, and future website improvements.
The Result
A Familiar Website. A Stronger Platform.
Korrus gained a Shopify website that retained its established design and important content while providing a new foundation for ecommerce and ongoing development.
The migration brought the website, SEO considerations, and marketing connections together within the new platform. Google Tag Manager optimization also helped establish a more organized tracking environment for future marketing activities.
Rather than requiring a complete redesign, the project allowed Korrus to preserve the digital experience it had already built while moving to a platform better suited to its evolving needs.
Key Outcomes
1:1 Website Migration
Recreated the established WordPress website in Shopify.
Design & Content Preserved
Maintained important elements of the existing website experience.
SEO Considerations Maintained
Addressed page structure, content, and necessary URL redirects.
Marketing Services Connected
Implemented the integrations needed for ongoing marketing activities.
Google Tag Manager Optimized
Created a cleaner, more organized tracking setup.
A Foundation for Future Development
Established a Shopify platform that supports continued website improvements.
Business Impact
The project allowed Korrus to move away from its previous platform while retaining the website experience and digital assets it had already invested in.
By combining a faithful migration with SEO considerations, marketing integrations, and Google Tag Manager optimization, Little Opus helped create a more flexible foundation for ecommerce and future marketing initiatives.
The result was a platform transition that supported the company’s evolving needs without unnecessarily replacing the work that had already been established.
Planning a Website Migration?
Little Opus helps businesses migrate to Shopify while protecting important content, SEO value, and the marketing connections their websites depend on.
Let’s Talk About Your Project.