SEO<br>AdWords<br>PPC
Online Marketing

SEO
AdWords
PPC

Managing your Online Presence.
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Driving<br>Traffic
OFF-PAGE SEO

Driving
Traffic

Increase your number of new customers by attracting traffic from inside and outside sources.
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Analytic<br>Ranking
Analysis and Strategy

Analytic
Ranking

A successful SEO strategy is about building a company’s online presence.
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Managing your Online Presence.
SEO, SEM, AdWords, PPC, Driving Traffic, Analytics and Rankings.
There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. LittleOpus.com is here to solve that problem through Search Engine Optimization (SEO, SEM, AdWords, PPC, Driving Traffic, Analytics and Rankings).

What is Search Engine Optimization?

Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.


What You Need to Know About SEO
There is good news if your website is currently ranked low in search engine results! You will be able to increase your ranking by implementing a new SEO approach. The most important thing in SEO is knowing search engines’ ranking factors – such as keywords & content, engagement & traffic, or domain-level brand metrics – to make sure your website is seen as relevant and popular by search engines. Here are the basics that you need to know to understand how SEO works.


Auditing Your Website
The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart.


Crawling and Indexing
Search Engines have automated robots called crawlers that use links to scour the Internet, find web pages, and decipher page data that are indexed to be included in search engine results.


Ranking
Each search engine has different ranking factors, but they all have a few factors in common: keywords, content, and links. Keywords and content are arguably two of the most important factors that search engines look for when ranking pages. Because of this, it is imperative that you know what keywords are in highest demand within your market and incorporate those keywords into the content on your website. All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries.


Accelerated Mobile Performance and Mobile Optimization
Having a mobile optimized website will help improve your search engine ranking because search engines are starting to develop mobile crawlers that will create mobile-only indexes. Accelerated Mobile Performance (AMP) allows for faster rendering of web pages on mobile devices and is recommended by Google. It has three components: AMP HTML is a simple redesign of HTML with specific AMP commands, AMP JS is javascript for mobile that ensures quick page rendering, AMP Content Delivery Network will cache your AMP content for fast delivery. In Google searches on a mobile device, there is now a carousel of search results that only includes webpages that have implemented AMP. While AMP is not yet a ranking factor, it does drive more traffic and visitors, especially from mobile devices where your website is more likely to be a top result in Google’s carousel.


Who We Are
LittleOpus.com is dedicated to providing you with the results you need to gain online visibility. We will conduct a thorough investigation to find out everything there is to know about your target audience and how we can utilize your website’s content to drive traffic and turn your visitors into paying customers. By listening to you and determining your business needs, we will put together a successful plan that will help you accomplish your goals and change the way you do business online.

ACCOUNT RESEARCH & PREP
Website Audit
Optimize Pages
Keyword Research
Keyword Grouping
Keyword Mapping

ON-PAGE SEO
Google, Yahoo, Bing, DuckDuckGo, Submission.
SEO Road Map
BreadCrumbs
Blog Creation
Broken Link Report
Webpage Copywriting
Title Tag Optimization
Meta Description Optimization
Meta Keyword Optimization
Domain Redirect Optimization
.xml Sitemap Optimization
Robots.txt Check
URL Rewrites
Google Analytics Check & Installation
Google Search and Console Installation
Integrated whole-site search
Directory Listing
Press Release Creation and Submission

RICH SNIPPET RECOMMENDATIONS
INITIAL OFF-PAGE SEO, Social Media Excluded
Blog Post Targeted Outreach
On-Site Blog Post Content

MEDIA MARKETING
YouTube Backend SEO
• YouTube Channel Creation / Maintenance
• YouTube Meta Description Optimization
• YouTube Meta Keyword Optimization

PPC GOOGLE PAY-PER CLICK
Pay-Per Click Campaign
• Budget for Pay-Per Click not included.
• We design the Banners / Ads and set up

ADWORDS CAMPAIGN
• Pay-Per Adwords, Keywords.
• Budget for Adwords not included.
AdWords Campaign Info:
AdWords is Measurable and Flexible
Faster Than SEO
More Engaging
Can Control Your Advertising Costs
Helps Beat Your Competitors

MONTHLY SERVICES
Content creation & publications.
Press Release Creation and Submission
PDF Creation and Submission
On-Site Blog Post Content
PPC Google Pay-Per Click Maintenance
AdWords Campaign Maintenance
YouTube Maintenance

Our Approach

Analysis and Strategy
A successful SEO strategy is about building a company’s online presence. LittleOpus.com’s first step will be to audit your current website and SEO tactics to determine what you are currently doing right and what we need to do to improve upon your program. During our audit, we will look at the following:

Analytics and Keywords
The first step is to determine how your website is currently ranked. We will do this by searching keywords that are associated with your business and finding out how your website stacks up against your competition.

Your Website’s Accessibility and Indexing
For your website to be visible in search results, search engines actually have to be able to find it. They do this by crawling the web and looking for relevant and indexable content, such as link structures and HTML features like alt tags for images.

Ranking Factors
Once we determine that your website is being found by search engines and is being properly indexed, we can begin looking further to improve your ranking. The different factors that we will be looking at are content to make sure that your content is relevant and utilizes keywords without being duplicated on multiple pages, keywords, and HTML markup to make sure that your source code is relevant to crawlers.

Competitive Analysis
Once we have audited your website, we will run a competitive analysis to compare your content and other SEO factors against those of your competitors. This will help us come with a plan for deliverable items that we can then present to you and implement on your website to improve your rank and drive more visitors to your site.